Carlsberg’s CEO, Jacob Arup-Andersen, Announces Strategic Partnership
Carlsberg’s CEO, Jacob Arup-Andersen, has revealed to investors during a conference call the importance of a new deal that will contribute to the company’s development and the creation of a unique joint venture for beer and non-alcoholic beverages production in the UK.
«This deal will strengthen our position in the market and provide economies of scale in procurement and distribution,» he emphasized.
Arup-Andersen confidently stated that Carlsberg is ready for integration with Britvic, highlighting their shared experience in the beverage production sector and strong leadership.
Meanwhile, Britvic already holds significant positions in the retail trade of non-alcoholic drinks in international markets.
The partnership promises significant economic benefits, including expected cost savings of $128 million over the next five years.
